Pahwa has more than 15 years of experience working on product and consumer experience design with global brands such as Calvin Klein, Swatchgroup, Swarovski and Zalando Contakt World LLC, a technology company modernizing public health and safety, has named human-centered design expert Deepti Pahwa as its chief innovation officer as the company develops its coronavirus contract tracing platform.
Pahwa has more than 15 years of experience working on product and consumer experience design with global brands such as Calvin Klein, Swatchgroup, Swarovski and Zalando.
She is a core member of the MIT spinoff PathCheck Foundation and has worked with various members of the organization, including the Google-Apple Exposure Notification (GAEN) system team. She has also been involved with thought leadership and think tanks for PathCheck and MIT Safepaths.
"There is an immense opportunity to design human-centric systems, such as Contakt World, in a public health environment," Pahwa said in a statement. "Our approach not only empowers people but meets users where they are while being mindful of our role in creating a meaningful experience and not limiting our solutions by the boundaries of where technology can reach."
Pahwa is considered a respected industry voice on topics such as privacy-preserving digital technologies, interoperability of data in public health, embedding of design practices in global health, architecture of trust and consumer experience design in digital solutions, building culture and teams for innovation and the role of contact tracing and digital health solutions, the company said.
"Broad user adoption is the key to success in contact tracing and, to that end, we are pleased to announce the appointment [of] Deepti Pahwa as chief innovation officer, leveraging her unrivaled expertise in human-centered design," CEO Justin Beck said in a statement. "We look forward to her input on brand and product strategy, user interface, and the long-term adoption of our technology with ethical design principles. Ms. Pahwa will be a critical part of educating the public and overcoming the trust barrier to scale adoption of our platform while also promoting our core values of humane and ethical surveillance."
Tracker Ventures Corp (CSE:TKR) (OTCMKTS:TLOOF) (FRA:B2I) and Contakt World are parties to a definitive amalgamation agreement following which Tracker will indirectly acquire a 100% interest in Contakt World.