RE:Always long TLRY Tilray Brands No, Mr. Simon just has to put a significant amount of new skin in the game in TLRY shares as that's the only company in the sector in which he's the CEO and thus has more knowledge about the inner workings and future prospects of the company than anyone else.. Buying less than $200K in shares when the man makes $25M in annual compensation at TLRY alone is not exactly showing extreme bullishness on the name. We'll see if he makes further purchases such that he's in the millions of dollars re. new investment in TLRY. That would show the market he's convinced TLRY is dirt cheap at these levels.