Truth about Irwin Simon's SalaryIrwin Simon's salary is 10% salary, 90% incentive based bonuses (reaching a specific level of profitability for each sector, reducing costs and debt, expanding market share, etc). If he doesn't achieve a particular goal, he doesn't get that bonus. However, the SEC requires the company to list the "full potential salary," not his actual take home. He even stated in the interview he hasn't once received the full $24 million and hasn't sold a single share of stock.