RE:RE:RE:Old that’s ridiculous. In the CPG business branding is everything, how else could it be possible to sell bottled water when there is free access on tap! Is Tilray not trying to build a brand now via craft beer? The later a company arrives in a mature market the harder it is to gain traction.CaneIsAbel wrote: Oldweed. When rescheduling comes, you will see there is no such thing as brand loyalty in cannabis. Trulieves 70 percent Florida pie will be no more ten. Tilray's strategy of booze outlets, cannabis, medical licenses is the way to go. Diversity and government contracts globally GMP certified. Long run TLRY better strategy, Curaleaf following its foot steps