When Fashion Counts How something looks does influence buyers. Easy Examples include a can of Coke vs a genetic soft drink, Levi's vs wranglers (sorry cowboys) and a Land Rover vs a Ford Product.
If you care to go around and look at the hair style of the CEOs to decide where you will try and buy low then sell high later then go right ahead. Investors looking at fundamentals will wave goodbye and be grateful you're distracted with such nonsense.
Marketing and Promotional changes may be coming to the cannabis sector next week / soon. Looking forward to the Coke of Cannabis stepping forward to be recognized.
Jmho