Ackroo partners with Blackhawk NetworkOTTAWA, March 5, 2015 /CNW Telbec/ - Ackroo Inc. (TSXV: AKR), a gift card, loyalty and rewards technology and services provider, and Blackhawk Network (Canada) Ltd., a leading prepaid and payments network, announced today a partnership in which the Ackroo gift card platform will be integrated with Blackhawk Network's in-store and online distribution channel platform in order to allow selected Ackroo merchants access to the Blackhawk network of merchants which includes large brands such as Loblaws, Metro, Safeway, Sobeys and many others. This partnership will provide Ackroo merchants a great opportunity to have their gift cards sold within the Blackhawk Network of merchant's which will expand their distribution footprint, broaden customer awareness and increase sales.
"The partnership with Blackhawk is a key strategic advancement for our gift card offering" said Steve Levely, chief executive officer at Ackroo. "Access to consumers is critical to selling gift cards and Blackhawk is one of the largest distribution channels for branded gift cards with many leading brands in their network. This partnership allows our existing and future merchants to have their gift cards sold across this network thereby increasing their potential sales. This in turn provides Ackroo with the ability to win more merchants and increase our revenue per location for merchants who have access to the network via increased transaction processing and supporting collateral sales." "Blackhawk is a market leader in the 3rd party gift card distribution segment and we feel very fortunate to be partnering with such a powerful and innovative brand in expanding our offering. We are excited for our growing list of merchants and for our organization as we continue to grow our market leading gift card solution."
About Blackhawk Network Canada
Blackhawk Network Canada is a subsidiary of Blackhawk Network Holdings, Inc. (NASDAQ: HAWK and HAWKB), and is a leading prepaid and payments network that supports the physical and digital distribution of a wide range of prepaid products. Blackhawk Network Canada utilizes proprietary technology to provide consumers a broad selection of gift cards, prepaid telecom handsets, airtime cards and general purpose reloadable cards across Canada. Through Blackhawk Network Canada's digital platform, the company supports prepaid products and offers across a growing network of digital distribution partners including leading retailers, financial service providers, social apps, mobile wallets and other integrated physical-to-digital channels.
About Ackroo
Ackroo provides gift card and loyalty solutions into the $160 billion North American gift card and loyalty market. Their solutions enable businesses, merchants and business networks to increase profitability and build long-term customer relationships through customized gift card and loyalty programs. Ackroo's web-based solutions provide the power of a massively scalable software platform in a lightweight online tool that works with existing point-of-sale equipment, making it easy and affordable for businesses to launch gift card & loyalty programs that deliver immediate return on investment. Ackroo is headquartered in Ottawa, Canada. For more information, visit: www.ackroo.com.
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