RE:Baby Canopy Is going to be Huge! Hexo’s branding expertise, I believe, is underrated and is comparable to the likes of a Canopy, as I’ve noted in my previous piece where I referred to Hexo as a “baby” Canopy. Hexo’s branding efforts will pay huge dividends once regulators give the green light on creative packaging.
A moat built around Quebec
Quebec is a culture of its own. The Quebecois love their own province-grown businesses and brands. And they’re incredibly loyal, even as non-Quebec-based substitute products become available.
Hexo, with its headquarters in Gatineau, has a supply deal inked with the province of Quebec. The competition will mostly be held at bay because of this deal, but if ever it expires, and product differentiation takes rule, Hexo’s products will continue to reign supreme in its home market.
In that regard, Hexo has a moat built around Quebec, even though it may not seem like it.