Let's Face it...If HEXO makes a single peep about a deal with Coke investors will likely be willing to pay a bit more than a $1.34 for a piece of that action and no one is going to douth if the company will be successful going forward.
Ask yourself. You just caught wind of a company that may have something to do with Coke. You add it to your watch list rather than buy the shares. You get a news release that Coke is forming a Joint Venture in Canada to explore infused soft drinks. The shares are available on the open market for around a buck and have been in that range for a long time... would you buy then ?
Would existing investors want to sell them for a buck after hearing news such as that ?
Maybe it happens, maybe it doesn't but if it does. News Will Move the Market.
JMHO
Q