June 30I've had a few people tell or ask me recently "hope they release the first study result by the end of the month (June 30)". To which I ask, where did this hard date of June 30 come from? I don't remember any discussion or article or PR mentioning that as the absolute delivery date. Even if it was done and ready to be announced, this is a holiday week in Canada (July 1) so a smart marketing person would not release it tomorrow with a national holiday the next day and then one day before the weekend (with most people taking an early long weekend starting Thursday). I would wait till sometime next week or maybe after the US national holiday (July 4). No sense releasing news when it could get lost due to holiday mode.
Don't get fixated on a particular day. Rest assured things are in running very smoothly now :).
I want maximum exposure for these study results so a few days either way doesn't make a difference at this point.