CALGARY, ALBERTA – December 7, 2021 – Decibel Cannabis Company Inc. (the “Company” or “Decibel”) (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to provide an update on its recent Canadian recreational market share and brand performance.
“We continue to capture additional market share and execute against our strategic plan by developing strength within our brand portfolio, creating industry-leading product quality and innovation” said Paul Wilson, Chief Executive Officer of Decibel. “As we navigate a period of complexity within global and regional supply chains, we remain on track to close out 2021 with strong momentum and the realization of our 2021 growth initiatives.”
National Market Share1
- #8 largest LP by Canadian recreational market share, with a record 3.3% in November
- The Canadian recreational market has grown from approximately $279 million to $330 million from January to November 2021
- Decibel’s market share has grown from 2.6% to 3.3% over the same period
- #10 largest brand (General Admission) by Canadian recreational market share, with a record 2.1% in November
Market Share in Decibel’s Major Markets1
- #8 largest LP by recreational market share, with a record 4.0% in November
- #2 brand in premium flower sales with a 11.0% market share2
- #2 brand in concentrate sales with a 9.5% market share
- #2 brand in vape sales with a 13.8% market share
Ontario Market Share1
- #8 largest LP by recreational market share, with a record 3.1% in November
- #1 brand in premium flower sales with a 9.2% market share2
- #4 brand in concentrate sales with a 6.7% market share
- #2 brand in vape sales with a 10.4% market share
Link to Decibel’s Investor Presentation
| 1 HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, November 1 – November 30, 2021. Major Markets include BC, AB, SK, ON. |
| 2 HiFyre Retail Analytics, Premium flower market defined as flower products sold more than 20% above average selling price per gram in 7g or under size formats. |
About Decibel
Decibel is uncompromising in the process and craftsmanship needed to deliver the highest quality cannabis products and retail experiences. Decibel has three operating production houses along with its wholly owned retail business, Prairie Records. The Qwest Estate in Creston, BC is a licensed and operating 26,000 square foot cultivation space which produces the widely championed, rare cultivar-focused brands Qwest and Qwest Reserve, which are sold in six provinces across Canada. Thunderchild Cultivation, is a licensed and operating 80,000 square foot indoor cultivation facility in Battleford, SK. The Plant, Decibel’s extraction facility, in Calgary, AB has 15,000 square feet of Health Canada licensed extraction and product development space. This production house will fuel the growth of our brands Qwest, Qwest Reserve, Blendcraft, and General Admission, into new and innovative product formats like concentrates, vapes, edibles and beyond.
www.decibelcc.com