CALGARY, AB , Jan. 17, 2022 /CNW/ - Decibel Cannabis Company Inc. (the "Company" or "Decibel") (TSXV: DB) (OTCQB: DBCCF), a premium cannabis producer, is pleased to provide an update on its recent Canadian recreational market share.
"With our debt refinancing now in place, we remain on the offense, growing revenue and closing 2021 with record market share driven through our core focus to elevate our consumer experience through quality combined with new, unique and innovative products" said Paul Wilson , Chief Executive Officer of Decibel. "With a strong foundation established through efforts in 2021, and impactful 2022 catalysts, we are well positioned to continue our strong revenue and market share growth."
| | Jan. 2021 | Nov. 2021 | Dec. 2021 |
| Canada 1 | 2.6% | 3.3% | 3.4% |
| Major Markets 1 | 3.3% | 4.0% | 4.2% |
| Ontario 1 | 1.1% | 3.1% | 3.1% |
Market Share in Decibel's Major Markets 1
- Record 4.2% recreational market share in December from 3.3% at the start of 2021
- #1 brand in premium flower sales with a 10.3% market share 2
- #2 brand in concentrate sales with a 10.1% market share
- #2 brand in vape sales with a 13.1% market share
National Market Share 1
- The Canadian recreational market has grown from approximately $279 million to$370 million from January to December 2021 1
- Decibel's market share has grown from 2.6% to 3.4% over the same period
- #3 brand in premium flower sales with an 8.6% market share 2
- #2 brand in concentrate sales with an 8.1% market share
- #2 brand in vape sales with a 12.9% market share
Ontario Market Share 1
- Tripled market share from January to December 2021 with a record 3.1% in December
- #2 brand in premium flower sales with a 9.0% market share 2
- #5 brand in concentrate sales with a 5.8% market share
- #2 brand in vape sales with a 10.8% market share
Link to Decibel's Investor Presentation
| 1 HiFyre Retail Analytics, Licensed Producer Sales over Time Nationally and in BC, AB, SK, ON, January 1 – December 31, 2021. Major Markets include BC, AB, SK, ON. |
| 2 HiFyre Retail Analytics, Premium flower market defined as flower products sold more than 20% above average selling price per gram in 7g or under size formats. |