Market Share - #9 largest LP by Canadian recreational market share, with 3.1% in September
- Strong market share across BC, AB, SK, ON in September 20211,2:
- #2 brand in premium flower sales with a 9.0% market share
- #2 brand in concentrate sales with a 12.9% market share
- #3 brand in vape sales with a 12.9% market share
Decibel is in the process of launching 40 new product SKUs between September and January:
- 12 new flower & pre-roll products that will replace existing cultivars in market
- 28 incremental new flower & derivative products
Decibel has now listed all flower and pre-roll cultivar offerings in its three major markets – British Columbia, Alberta, and Ontario – in addition to Saskatchewan, and Manitoba.
- British Columbia – 10 new product listings launching in the next 2 months (2 launched recently)
- Ontario – 12 new product listings launching over the next 4 months (4 launched recently)
- Alberta – 14 new product listings launching in the next 2 months (4 launched recently)
The Company continues to innovate with its vape and concentrate offerings with upcoming product line extensions providing more flavours of existing formats, expanding into new & unique product formats, and brand extensions into new product categories.
- British Columbia – 3 new product listings launching in the next 2 months with listing process of additional products ongoing (2 launched recently)
- Ontario – 13 new product listings launching over the next 4 months (2 launched recently)
- Alberta – 10 new product listings launching over the next 2 months (4 launched recently)