If they......If they don't sell their coins, then they won't be able to pay their salaries soon, if not already. Once coins start being sold just to keep the lights on, how will they ever buy new machines to replace the old ones when they're non-functional in less than two years?
The mangement team needs to fire everyone and halt mining, get their own salaries down to nothing, keep the coins or sell them, hope for the best as a shell company and start brand new as something else.