way too much hypewith more and more growers becoming LPs, this little Canadian market becomes increasingly crowded. people tend to brag about how much MJ this and that LP is able to produce as if they can sell as much as they produce. I think they are too optimistic. First, you have to be able to sell to turn the produce into money; second, you have to be able to sell above you cost to be profitable. And let's not forget Canada is a very small market and it has already become overcrowded. People who smoke MJ are alrady smoking it; people who do not smoke may give it a try and they not like it. much like alcohol and cigarettes, there are only so many people buying them and not business is profitable.