DTEA: Website traffic in Sep goes up 25% sequentiallyGood news continues for DAVIDsTEA (DTEA). Its website traffic in September went up 25% sequentially after the 150% increase in August and hit about 645,000 visits, according to the latest data from similarweb below:
https://www.similarweb.com/website/davidstea.com/#traffic
I believe the uptrend will continue and DTEA's website traffic in October will go up another 20% or 30% compared to September. We will know it in early November.
So it's obvious that DTEA's website in Q3 (August, Sep, Oct) will be much higher than it was in Q2, which means much higher online Revenue.
For comparison, the peers stayed flat sequentially for another month in a row, according to similarweb.
When it comes to tea, truth is that DTEA has the most innovative flavors and the most delicious tea blends that you cannot find in other tea brands, see below:
https://www.davidstea.com/us_en/home/
Meawnhile, Lipton is for the masses and the quality of its mass-produced tea is very low.