RE:Does any one understand this technology?Well...they say they have a ''proprietary algorithm'' that computes brand performance in social media. Anything on how this algorithm actually works is a good question and I have never found any indication. The name eValue is trademarked but that does not mean there is any patented IP. Many companies do not patent algorithms because they would then need to disclose them, meaning no patent keeps the IP secret. Engagement Labs has had many iterations over the last few years mainly of trying to roll-up various media platforms for stock, refinancing and buying something new again until the money runs out and starting over. Perhaps this time they actually have something but it is likely Google Analytics will eventually give you something similar for your online properties for free. Just my opinion.