RE:RE:RE:RE:Some ObservationsIt is an immeasurable intangible right now, but deciding to work with Sid Lee on branding was a BRILLIANT decision.
Association bias and brand equity is one of the most important aspects when building a business.
Color is achieving this in spades. I have been told we are a favorite amongst women (50% of cannabis consumers) and the LGBTQ community. Apparently a large portion of the industry is male dominated with male associated branding that is a big tunroff.
The neutrality of the idea of COLOR was an absolute home run.
Branding is extremely powerful and plays to our deepest psychological bias'. This should allow us to release more and more products under the COLOR brand with great trust, consistancy, and success.
We are still in early early stages, but a great company is being built for the long game. And it can be done organically with the right approach. I think they are accomplishing that.