RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:RE:Some ObservationsFeel free to pick up the phone. If you are going to invest outside of an index, at least communicate with the company you've invested in.
Your negative outlook is based upon your uncertainty and the cognitive tricks it plays on your emotions.
Again, pick up the phone.
They don't need ignite and ignite wasn't going to sell based upon market feedback. The best BUSINESS DECISION the market is giving feedback to is, sell some new product formulations under the COLOR brand, which the market feedback is telling them will sell, while prospecting on new arrangements.
This isn't that complicated and clearly the better decision.