RE:RE:RE:its overRise,
No, I'm still thinking longer term. I was just reflecting on another person with a newly created account making dire predictions.
I imagine one of the issues to consider here is the lifetime for in-place equipment that would eventually be replaced by new technology. Unless the price is so compelling that it makes more sense to scrap an existing solution then we'll see companies experiment with new products and processes but contine to ride their current infrastructure investment until it's very clear that they can make more money by scrapping it.
I'm wondering if it would be easier to sell to smaller disruptive companies and grow with those that end up being successful than sell into huge comglomerates with complicated purchasing processes.
Whatever is going on the company should think about developing some serious sales mojo as there is a lot more to a sale than discussing a product. What is making it hard for businesses to commit to an investment? What decision making processes are in places for the various company sizes and markets? What regulatory environments are customers in? What are the perceived risks by potential customers? What metrics are decisions being based on?
In short, what strategies could grease the skids and unlock sales? Success story whitepapers that hint at risk of being left behind while concurrently positioning the technology as proven? Somebody out there has to be able to make it move... they need to hire that person.