RE:RE:RE:RE:Again good news and a step closer to break out...and @ww,
A good endorsement of the product. While they will probably drop it at some point they are introducing the product to a lot of people -- some of whom are obviously enjoying it. Who knows, if the product stores well, has a decent margin, takes little worker effort and continues to sell it it might stick around.
I suspect that there is also something of a crossover between folks in the "bulletproof coffee" movement and low carb folks... so perhaps some synergies between the location and a couple different popular nutrition movements.
At the very least the signs are good.
However, I don't think that many market participants are used to thinking about a longer term strategy of slow but solid growth for some number of years -- not everything happens in internet time (especially products with longer sales cycles with some markets, such as bio/pharma, requiring regulatory acceptance.
That's okay, they keep selling the stock and I'll keep looking for good entry points to pick up a little here and there.