Loved this partBrooks Downing added, “Incorporating Loop into our regular season and March Madness NCAA basketball tournaments was a critical partnership that played a significant role in our success in keeping our teams and student-athletes competing, despite a global pandemic that had crippled our industry. Without question, we have chosen to use Loop again with our 2021-22 basketball events in Las Vegas and look forward to welcoming back capacity crowds that will engage with our sponsors through Loop’s Wallet Pass. At bdG Sports, we are one of the leading content providers in all of college basketball, and now with Loop, we can offer highly personalized and engaging fan experiences using cutting-edge technology, unlike any other management firm.”