Sobeys and FobiThere is alot of speculation regarding Fobi/Sobeys.... a lot of it is just speculation.....
What do we know about Fobi and Sobeys based on the news from Fobi?
1) Fobi announced a pilot with Sobey's back in March18, 2021 (
five-store-pilot-agreement-with-sobeys)
"Loop Insights Enters Into Five-Store Pilot Agreement With Sobeys, Canada’s Second-Largest Grocer, To Deliver Digital Receipts Via Loop’s Wallet Pass Technology"
Sobeys SVP and Chief Information Officer Bruce Burrows stated: “Loop Insights’ diverse suite of services was an obvious fit for Sobeys as we look to drive consumer engagement and close gaps in our personalization of the customer experience. By testing Loop’s Fobi device in our retail operations, we hope to connect more directly with customers while returning AI-driven insights to optimize our retail operations.”
Rob Anson stated: “Signing this five-store pilot agreement with Sobeys, which generates over $28 Billion in annual sales from more than 1,400 stores under various banners across Canada, is another clear indication of the power of Loop’s enterprise-level services, including Engage, Insights and our Wallet pass technology. Following our LOI to acquire Passcreator, we now have complete control of our technology, which will allow for customized, large-scale implementations for our clients.”
2) Fobi provided an update Oct 22, 2022 where it was clearly stated that they would/could not provide an update for deals still under negotiation. This update did not mention Sobeys. This indicates (regardless of what will happen, that the Fobi-Sobeys relationship is still ongoing). These are the links:
fobi-business-update-on-pilots Video to interview with Rob regarding the update:
Interview with Rob If anyone has additional
factual evidence wrt this deal please provide it to this forum