logos Why is a logo important?
Notably, while a logo is a crucial part of differentiating your company, it’s not the only asset you’ll use for this purpose. You’ll also rely on your company’s name, colors, personality, and various other assets to set yourself apart.
This could leave you wondering why you need a logo at all.
The importance of logos is much more significant than you may think, however. Human beings naturally respond to and remember images more effectively than text.
Refining the key characteristics and elements of your brand into a visual element is the best way to make yourself more recognizable.
Logos don’t just identify your company, they also:
Make a lasting first impression
For most customers, the logo will be the first introduction they have to your business. It’s an instant opportunity to gather information about your brand, what you do, and what you stand for.
A strong logo will make an instant emotional connection, while showing your customers you’re invested in your brand identity.
Boost recognition
Customers don’t have a lot of time in today’s fast-paced consumer landscape. With this in mind, most customers will scan through a range of products in seconds, making decisions based on fragments of information.
With a great logo, you’ll be able to instantly highlight your product as the item your customer wants.
Sends a valuable message
Your logo offers a behind-the-scenes look into the values and personality of your brand. The shapes, colors, and other imagery you choose will have a direct influence on what customers think and feel when interacting with you.
Within seconds, you can tell your customers you’re the right brand for them with the correct logo.
Builds credibility
Imagine how you’d feel if you saw a company website with no logo, and just a typed-out name at the top of a page. You’d probably wonder whether the company was legitimate and trustworthy.
Ultimately, your customers will trust you more, and assume you’ve invested more into your company if you have a high-quality logo.
While there are various components which go into building your company’s image, from your color choices to your typography, the logo is perhaps the most important. When building out new assets for your brand, the chances are you’ll use your logo design as a valuable launching point.
Another point worth discussing is most customers will simply expect to see a logo when interacting with a brand. It’s one of the first things we automatically look for when getting to know a new company.