The reality with this stockis that many shares are still in the hands of very weak shareholders who think they have won the lottery by selling at an extra ten cents. Once the short term/day trading shareholders eventually leave and more institutions come on board - these low levels will be a thing of the past. This is an industry where billions of dollars a year change hands. Good Natured is a business. This is not a spec play - day trading and short term investors tend to do well on the spec stocks (mining, junior oil/gas etc) but once again, this is a business that is slowly growing in a billion dollar a year industry.
Based on yesterday's news, no doubt we should be in the mid $1's right now (ie $1.30-$1.50), but once again, way too many investors who get giddy when they make some pennies. Those investors will leave, they always do and they will look back at this stock in 2 weeks, 2 months, a year - whatever it is and say "what could have been".