RE:RE:RE:share priceYou are right on so many levels and I should have pulled out back when Battleship lost faith and then when the chief scientist left. I've owned shares since 2017 and have added over 250k over the years averaging about $0.25/share... if I was to unload at market I could bring the SP to near zero given the low activity on this play. The lowest point was around $0.03 at some point since my first buy and now it's close to bottom down 85% from 5 years ago. I had so much faith and promise in the tech but unfortunately it looks like blind faith now.
I spoke to Sam Kanes a few years back and asked why they didn't approach bigger players or the Canadian government given the technology has a 20-30% benefits for farmers and his response was disappointing... he stated there are other technologies with similar benefits. That's such a cop out from a business perspective. It's like saying your technology can't compete in the same space. If I were a phone or auto manufacturer I wouldn't say my product can't compete with others... like WTH.
One of their major flaws is the main shareholderrs are old school engineers. Their tech isn't very well packaged or marketed... it has no sizzle to the steak. That's why we have architects and designers... they make their products and add some sex appeal. Buildings would be grey blocks if you let engineers build all our buildings and that's what separates them from architects or designers. Looking at the car industry, they all serve the same purpose and compete in the same space but some manufacturers have better marketing and sell more than others. These guys are old school and their product looks like a DIY from your garage nothing like a million dollar corporation. The Chinese have figured out that the world loves nice packaging and can sell you junk that looks good... even a knock off Rolex looks great.
After 7 years the only marketing upgrade has been their website is nicer but otherwise there's nothing that gives you any WOW factor. This would have been a good story to tell if they changed the world or contributed to the green space and reduce our carbon footprint but right now all the news is focused on the electric movement and ag tech takes a back seat. It's a good chunk of my growth portfolio which I should have invested in big plays instead but I won't dump to tank the price... I can ride it for another year or more if they don't go up in flames first. If it goes to zero then so be it because being down 80% won't make a difference one way or another to my overall portfolio.