Advertise, advertise, advertise.
Marketing need to play a large role in the success of this product. I'm not talking about a spot during the Super Bowl. But there needs to be something to get the word out to the world. Bite the bullet now and spend the money or some further dilution before this product gets old. I've told everyone I know with an iPhone and its been well received. This product is an absolute gem but the masses need to be targeted. GLTA