Intertainment's Ad Taffy Delivers Entirely New "Call to Action" Platform for Online Advertising
Creating a Sticky Environment for Brands, Retailers and Politicians Alike.
NEW YORK, NEW YORK AND SAN MATEO, CALIFORNIA AND TORONTO, ONTARIO, Apr 26, 2011 (MARKETWIRE via COMTEX News Network) --
IntertainmentMedia Inc. ("Intertainment" or the "Company") (TSX VENTURE: INT)(OTCBB:ITMTF)(FRANKFURT: I4T) announces that its AD TAFFY(R) -
www.adtaffy.com- platform, coming off the heels of its successful inaugural campaignwith the Jaguar Automotive brand in Canada and is currently beingutilized by the GTA Jaguar and Land Rover Dealers, has also now beenimplemented by Conservative incumbent MP Brian Storseth to better allowthe Alberta politician's constituents to communicate with him. This isthe first political application for AD TAFFY(R) and potentially opensthe door for future elections in Canada and globally.
Deliveringan entirely new kind of "call to action" for online display advertising,AD TAFFY(R) provides the first-of-its-kind, location-aware display adconversion platform that connects web consumers directly with brands andmerchants via telephone, in less than 10 seconds. AD TAFFY(R)proprietary technology eliminates the disconnect between online ads andoff-line sales that often frustrates consumers and reduces completedonline transactions. The system provides the vendor with customizableonline location based and communications tools that give consumers aninstant click-to-call option from the online browser through any voicetelephone, land, mobile or VoIP, allowing the user and the advertiser toimmediately connect, answer inquiries and efficiently complete anytransaction.
The use of social media and engagement technologiesgoes beyond commercial applications as it allows leaders and theirconstituents to create value and dialogue. In his article prior to theelection of President Obama, David Carr of the New York Times commented,"Senator Barack Obama understood that you could use the Web to lowerthe cost of building a political brand, create a sense of connection andengagement."
"We've already implemented AD TAFFY(R) for our website and communications and the reaction has been excellent. We'rethrilled with the opportunity it represents both professionally andpersonally as a consumer" said Mr. Storseth, MP for Westlock-St. Paul,Alberta. "AD TAFFY(R) technology allows me another vehicle by which Ican stay in touch with my constituents and they with me."
The ADTAFFY(R) revenue model is driven by a combination of customizableofferings including cost per impression (CPM), cost per click (CPC) andcost per action (CPA) as well as development and set up fees for eachprospective client.
"AD TAFFY(R) is the first display adenhancement of its kind that allows brands to capture potentialcustomers in that pivotal moment of desire and move them quickly to theengagement stage," said Brad Parry, Chief Marketing Officer withIntertainment Media, "Getting consumers to make the leap from online adengagement to conversion has historically been quite a challenge, ADTAFFY(R) overcomes that barrier by creating a direct connection."
ADTAFFY(R) can bring integrated click-to-call functionality to any staticdisplay or multimedia/video web advertisement and can be rolled out on aCPM, CPC or CPA basis. The system provides not only the back-endtechnology for seamless and reliable simultaneous dialing, but alsorobust reporting for advertisers to measure campaign engagement andsuccess. The AD TAFFY(R) merchant system can also be dropped into anywebsite as an add-on bricks-and-mortar locator, providing a much moreefficient "find a local retailer" option than most web-based solutions.AD TAFFY(R) is available with or without location-aware integration,making it ideal for both local/regional and national campaigns.
"Withthe recent commercial launch of AD TAFFY(R) along with its new andgrowing client base, Intertainment Media has now completed its initialcommercialization phase across all of its operating divisions," saidDavid Lucatch CEO, Intertainment Media Inc. "We are now fully engaged inbuilding revenues for the company and ultimately delivering greatervalue for all of our stakeholders."
To become a Facebook Fan of Ad Taffy(R), sign up at
www.facebook.com/adtaffy
Follow Ad Taffy(R) on Twitter
About Ad Taffy:
www.adtaffy.comDelivering an entirely new kind of "call to action" for online displayadvertising, AD TAFFY(R) provides the first-of-its-kind, location-awaredisplay ad conversion platform that connects web consumers directly withbrands and merchants via telephone, in less than 10 seconds. ADTAFFY(R) proprietary technology eliminates the disconnect between onlineads and off-line sales that often frustrates consumers and reducescompleted online transactions. The system provides the vendor withcustomizable online location based and communications tools that giveconsumers an instant click-to-call option from the online browserthrough any voice telephone, land, mobile or VoIP, allowing the user andthe advertiser to immediately connect, answer inquiries and efficientlycomplete any transaction.
About Intertainment Media:
www.intertainmentmedia.comItibiti Inc. and Ad Taffy are divisions of Intertainment Media Inc., aRich Media Applications leader, focused on delivering leading edgetechnology and marketing solutions enabling clients to power enhancedbranding, loyalty initiatives and consumer engagement. Selected as aMicrosoft Global Agency Initiative partner, Intertainment has joined anelite group of interactive agencies worldwide that Microsoft recommendsto its Partners and Customers.
Intertainment Media owns andoperates a number of key properties including Ad Taffy, itiBiti, Ortsboand Magnum. For more information on the Company and its properties,please visit
www.intertainmentmedia.com.
Headquarteredin the Toronto, Canada region, with offices in New York, Los Angelesand San Mateo, CA, Intertainment Media Inc. is listed on the TorontoVenture Exchange under the symbol "INT" (TSX VENTURE: INT) and in the USunder the symbol "ITMTF". Intertainment is also traded in Europe, onthe Frankfurt Exchange under the symbol "I4T".
All statementsincluded herein, other than statements of historical fact, isforward-looking information and such information involves various risksand uncertainties. There can be no assurance that such information willprove to be accurate, and actual results and future events could differmaterially from those anticipated in such information. A description ofassumptions used to develop such forward looking information and adescription of risk factors that may cause actual results to differmaterially from forward-looking information can be found in thecompany's disclosure documents on the SEDAR website at
www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.
Thisrelease may contain forward looking statements within the meaning ofthe "safe harbor" provisions of US laws. These statements are based onmanagement's current expectations and beliefs and are subject to anumber of risks and uncertainties that could cause actual results todiffer materially from those described in the forward lookingstatements. Intertainment Media Inc. does not assume any obligation toupdate any forward looking information contained in this news release.
Neitherthe TSX Venture Exchange nor its Regulation Services Provider (as thatterm is defined in the policies of the TSX Venture Exchange) acceptsresponsibility for the adequacy or accuracy of this release. This newsrelease may contain certain forward-looking information.
Contacts: For itiBiti/Ad Taffy / Intertainment Media Inc.: Brad Parry, CMO 800-395-9943 info@intertainmentmedia.com
www.itibiti.com www.adtaffy.com /
www.intertainmentmedia.com Public Relations / Media Inquiries: SS / PR mcampe@sspr.com
www.sspr.com
SOURCE: Intertainment Media Inc.
mailto:info@intertainmentmedia.com
https://www.itibiti.com https://www.adtaffy.com https://www.intertainmentmedia.com mailto:mcampe@sspr.com
https://www.sspr.com