key quotes As part of the transaction, Intertainment Media will also, subject to Synchronica shareholder approval, invest up to CDN $ 10 million in Synchronica, at a minimum price of GBP 0.16 per unit. The deal seems to signal that both companies will continue to innovate on Canadian soil for some time to come.
In the short term we were particularly interested in the Ortsbo translation software and embedding that with Mobile Gateway, our flagship product. We’re intrigued by the ability to translate messages on the fly, from one language to another. That’s something that we will be able to demonstrate at the upcoming Mobile World Congress in late February. By the end of this month we will have a product ready at least for demonstration. For the longer term, the language translation software will continue to be an important integrated feature to our software and development curve. Intertainment has a lot of experience in advertising and marketing, generally. We need to push the Synchronica product forward and bring it to the forefront of the mobile market, particularly as we add new features such as geo-location chat. We believe Intertainment Media can really help us with these things.
What we like is very simple, Nick. Synchronica has a stellar reputation for the development of carrier-grade technologies. That is something that Ortsbo could do down the road, but might take years to develop because of the lengthy approval process. Synchronica has over 100 mobile operators and device manufacturers within their partnership scheme. That gives us instant access to a global network, which means it gives us instant access to users within that global network. Ortsbo is developing a series of mobile applications that need homes, and we have other ideas for applications across operating platforms. So Synchronica provides those gateways. Synchronica also has the expertise to allow us to accelerate all our development programs. For us, it’s a very simple transaction. We have a best of breed partner in Synchronica that provides us carrier grade technologies, access to over 100 mobile operators and device manufacturers and the ability to scale our own technologies based on their development network and expertise they have in house.