For shareholders of Intertainment Media the Ortsbo spinoff could be a winning situation at most any valuation. That’s because current accounting principals force Intertainment to recognize the value of Ortsbo at zero. An IPO would peg an actual value to the asset, instantly increasing the value of whatever stake the company maintains.
However, it should be expected that the Ortsbo Inc. IPO would be announced once full traction of the Ortsbo applications has been realized, specifically the Live and Global platform. This would require Ortsbo Live and Global repeating the success of the recent
live coverage of the 2012 Orange British Academy Film Awards. During which there was seen significant participation growth by both celebrities and viewers, as noted in the press release.
Ortsbo.com together with Variety Magazine has unofficially smashed Ortsbo's Guinness World Record established in May 2011 together with its live coverage of the 2012 Orange British Academy Film Awards (BAFTA) with 161 countries viewing the event in 53 instantly translated languages. The broadcast featured live interviews with some of today's biggest stars including George Clooney, Viola Davis, Kenneth Branagh, Berenice Bejo, Octavia Spencer, Tom Hiddleston, Chris Hemsworth, Jim Broadbent, Neil Stiles and Daniel Radcliffe live from the Red Carpet instantly translated with Ortsbo's Real Time Closed Captioning Language Translation System. Ortsbo also provided coverage and commentary of the Winner's press area with award winners including Meryl Streep and Martin Scorcese answering Ortsbo questions from fans around the world.
The Variety Studio interviews, powered by Ortsbo, feature such notable entertainers as Richard Gere, Kate Bosworth, Sigourney Weaver, Paul Simon, Ice-T, Paul Giamatti, Lou Diamond Phillips, Joshua Jackson, William H. Macy, David Duchovny and many other leading celebrities. The Live & Global platform attracted an audience from around the world with a 45 minute live video discussion with the legendary Stan Lee, hosted by Ortsbo spokesman and business partner, Gene Simmons.
The Live and Global platform has been realizing more growth than any of the other Ortsbo offerings and as such it is taking on more significance. Its continued and increasing success is becoming more important in establishing Ortsbo as "the" platform for events and celebrities to extend a global presence. In turn, the marketing will follow, although it is already occurring as Ortsbo is providing marketing reach for these events and celebrities.
The early adoption phase is over or coming to an end for Ortsbo and it is now time for the entertainment, infotainment, business industries and celebrities to see value in the platform in order for Ortsbo Inc. to become globally significant and for the next phase of user uptake to begin. Should this be realized, then one should read "user" as "potential consumer". And those online users/consumers will be targeted with adverts geared to them based upon their own content (text, verbal, geolocal) in real time, using the technology of Kowango, AdTaffy, Shiny Ads or some conglomerated version of the technologies.