As I recall… More near than not to Meni starting his position as CEO he stated that the company would no longer spend money (I believe he said waste) on useless PR's. Up to this point in my opinion he has stood by that rhetoric, along with him saying they would prove themselves by producing quality products for their customers... over time building a new reputation and getting away from the former managements legacy. If you could call it that lol... now it's a new name and a new game!!! And some hype may be building around CELLF !! If it bangs! Well... strap in ! Anyway time will prove the products overall success. I'm thinking their confidence and the action on the registry site ... I mean it's existence alone is a true demonstration of their ability to put them selves out there in a meaningful way as like with their PR were said to be, so to the style is to walk the walk not talk the walk...and if they do talk the walk they typically walk the talk afterwards... phew.. that sounds weird lol.
so, let's see where this goes . GLTA!