RE:BNN commercial
Agreed northernbull but I am afraid you may have different goals than management -- long vs. short term.
Our CEO is not a mining guy but primarily a promotor. He will sell the "promise". I assume he saw the old play Music Man in high school and identified with leading character Harold Hill. I can almost hear Ron Howard singing his song https://www.youtube.com/watch?v=xjP2O9Qe4Ek