$MHUB.V is continuing the momentum off of the BHP agreement today (up 11% so far) despite the overall market lagging. The main challenge for nearly all companies today is the inability to satisfy high demand due to inefficient supply chains. So what can they do? First of all, they can eliminate paper-backed processes, which have shown to increase the time taken to ship goods by a significant amount. Additionally, having real-time tracking and an all-in-one platform in the digital realm, it eliminates the chance of missing documentation while increasing the ability to achieve product transparency and ESG goals. Therefore, digitization of supply chains is the future, and BHP is just one of many companies that will utilize $MHUB.V’s platform.
With the recent transition from focusing on development and now to revenue, the deal with BHP will have a few more impacts greater than the revenue generated by their subscription.
- Downstream potential: Having BHP using the platform creates exposure since BHP is the largest publicly traded mining company in the world. (If it’s good for BHP, it will most definitely help smaller companies improve their own operations).
- New clientele introduced by BHP: Rather than the exposure, direct referrals from BHP may occur since BHP was a previous partner who helped the company with development.
- It will also help $MHUB.V analyze and optimize the platform depending on the feedback, which will further help $MHUB.V become a leader in the industry.
Overall, there’s still a significant upside here because of the valuation of only $25M (lower than when they were in the developmental stage). Considering that they now have one of the largest companies in the world using the platform, it's safe to say that this is extremely undervalued at these levels.