According to the latest edition of Webshoppers, more than 70% of consumers plan to continue purchasing products overseas

SO PAULO, April 11, 2022 /CNW/ -- For many Brazilians, buying from foreign websites was a way of saving money in 2021, even with the dollar flying high. According to the Webshoppers survey by NielsenIQ|Ebit and Bexs Pay, 68% of online consumers (87.7 million) purchased imported products last year and 71% plan to continue doing so. For more than half of consumers, the biggest attraction is lower prices.

Bexs Pay

Cross-border purchases were worth an estimated R$ 36.2 billion in 2021, up 60% compared with 2020 and 32% increase in e-commerce generally. This segment now represents 17% of overall revenues; some of this growth can be attributed to foreign e-commerce websites better integrating local payment methods.

"This has made it easier for people to buy goods overseas. Purchases that were previously restricted to just a small proportion of the population with access to an international credit card are now available to a larger group of people who can use domestic credit cards or even Pix, the Brazilian instant payment system", said Luiz Henrique Didier Jr, CEO of Bexs Pay.

Consumers reported the most popular categories last year were Fashion (38%), Electronics (36%) and Home Decoration (24%). Faster deliveries have been one of the aspects driving Brazilian interest in international purchases. "This shows Brazilian consumer appetite for overseas products, despite often facing barriers created by technical issues", said Marcelo Orsanai, Head of E-commerce at NielsenIQ|Ebit.

Another interesting result has been the growth of platforms Brazilians have quickly started to adopt. In 2021, 56% of consumers purchased from Shopee and 21% from Shein, practically nonexistent in Brazil before last year.

About Bexs Pay

Bexs Pay is a pioneering cross-border digital payments provider connected to Bexs Banco's financial services. Our API platform offers a unique combination of digital payment solutions for payin or payout, enabling online businesses to operate in Brazil. In just a year, Bexs Pay has already handled millions of payments for global companies including TikTok, Wordline, Kwai and Thunes, among others.

About NielsenIQ

NielsenIQ is the leader in providing the most complete, unbiased view of consumer behavior globally. Powered by a ground-breaking consumer data platform and fueled by rich analytic capabilities, NielsenIQ enables bold, confident decision-making for the world's leading consumer goods companies and retailers.

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Mobi724 Selected to Launch AI Driven Customer Engagement Platform for Banco Atlntida

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Mobi724 Global Solutions Inc.-Marcel Vienneau,CEO
Mobi724 Selected to Launch AI Driven Customer Engagement Platform for Banco Atlntida
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V.MOS | October 27, 2021

Platform expected to generate incremental spend on payment cards and drive cash conversion

Montreal, Quebec--(Newsfile Corp. - October 27, 2021) - Mobi724 Global Solutions Inc. (TSXV: MOS) ("Mobi724" or the "Company"), a fintech enabler of AI-powered payment card-linked solutions, today announced it has been selected to launch its AI-driven Customer Engagement, Data Monetization & Offers platform (the "Platform") for cardholders of Banco Atlntida, via RedAbierta, a regional technology partner and provider of added value services to Banco Atlntida. Banco Atlntida is a leading regional bank in Central America and the largest bank in Honduras.

Mobi724's AI-driven Customer Engagement, Data Monetization & Offers platform is expected to generate incremental spend on payment cards, drive cash conversion and create additional value for both Banco Atlntida and its cardholders.

"The opportunity to partner with RedAbierta not only allows us to offer our solutions to a leading regional bank like Banco Atlntida, but also enables us to establish a strong footing in Central America, a key market for Mobi724's growth," said Marcel Vienneau, CEO Mobi724 Global Solutions Inc. "We look forward to providing cardholders with easy-to-use digital card-linked experiences while enabling Banco Atlntida to recognize and reward its customers."

"We went through a very rigorous process to select a partner that would offer Banco Atlntida a best in class solution," said Julio Arevalo, RedAbierta's CEO. "In Mobi724, we found a partner that not only met the bank's needs for customer engagement, but also provided game changing solutions driven by its AI capabilities, allowing us to accelerate the transformation towards a digital customer journey."

The Customer Engagement, Data Monetization & Offers platform is a comprehensive offering that will combine innovative engagement solutions and services such as data analytics, digital marketing and card-linked offers into an all-in-one cloud platform, backed by a state-of-the art AI. Banco Atlntida cardholders will be able to seamlessly redeem offers, campaigns and rewards currencies at any point of sale, both online and at physical locations.

About RedAbierta

RedAbierta is a regional company in Central America, provider of technological solutions for the payments and telecommunications industry, a strategic ally of financial institutions to migrate into digital banking solutions, and a key partner in supporting issuers in their strategy for capturing the unbanked segments