I just found a great interview with Reklaim Ltd. (TSXV: MYID) that cleared up a lot of questions I had about the company’s business model.
https://www.benzinga.com/tech/22/02/25359716/a-company-giving-consumers-the-opportunity-to-take-back-control-of-their-digital-data-and-even-monet
Through its VPN the company is offering its users the ability to either sell their data, protect their data, or best of all, do both. The broad functionality of $MYID.V’s service equates to a rapidly increasing user base.
By choosing to operate on a basically zero dollar cost-per-acquisition model, the company has also given itself tons of runway. The company has been able to sustain healthy user acquisition, however, via a super simple signup process requiring only your email address.
There’s heap’s of more detailed info in the interview so I recommend checking it out. On average each individual’s data profile sells for around $6K, so it’s interesting to simply sign up to Reklaim to see how much your data is being sold for.
$MYID’s shares are currently selling for $.25 and the company is valued at an MCAP of $16.84 million.