48North Cannabis Corp. V.NRTH

Six CEOs talked about how they use weed

[ILIKETA]

Very cool.

https://twitter.com/BenjaminA_Smith/status/1180837396667088899

Consuming cannabis helps me “come back to why I’m in this industry.”

Alison Gordon, CEO of 48North Cannabis Corp., a producer and distributor of cannabis products in Toronto, has been using marijuana since she was 15 years old. But she hasn’t built up a tolerance (something she tells us she has heard a lot of women say). So, with more than 100 people relying on her to keep the lights on, indulging in even the slightest puff on the job is totally out of the question for her—even in Canada, where recreational marijuana is legal across the country and tightly regulated.

 

But not consuming after hours would be absurd, she says. “The way that I work, and lead a company, it very much has to be something that I understand at every level.”

 

During the day, she’s dealing with bankers and going on road shows, feeling removed from the point of it all. When she’s smoking marijuana at off-sites with staff or at home in the evenings, though, “it’s like I’m a consumer again,” she says. “And so I can sort of come back to, ‘Wait a minute, what is this product? What does this product do? What do people want from this product?'”

 

Though the cannabis industry has churned out cannabis in a wide array of materials forms, she sticks to joints—her go-to is a strain is one that’s said to be calming—explaining, “I’m old school.”
 

https://qz.com/work/1693831/how-cannabis-ceos-use-weed-at-work/