RE:I'm pretty sure this would turn this stock around I don't. I would argue she's performed well at "her part" of the deal. I get that's she's accountable as a CEO, but she never was supposed to run the farm - in all fairness that was Jeanette's responsibility.
Brand development, closing deals with the provinces, expanding to the US, that was her part. I'm sorry but I'd argue she's actually a good CEO based on the results in those areas.
If the farm fails completely, NRTH will be left with Quill, Delshen and Sackville, deals with the provinces, with Avitas, H+F, Apotesomething, and money, which all are worth something. I'd argue that in that industry growing weed is probably the easiest - and there is a ton of it available on the market. If it came to that NRTH would still be worth something, mostly because of her stewardship... sorry I can't see it all black still although I sold 150k shares and took a major loss.
The lesson could be that they can't do it all themselves, and who knows where that leads.