Word of Mouth Advertising - its going to Go Viral in 2019 The tech sells itself. I personally beleive that there are enough big lens DLSR users which will ditch their dragbacks of equipment for Double Take, and they will sell it to each other. The speed of the zoom is instant, and with the AI fixing the close up video / image, along with the AI context based content packs (downloadable databases) to tell them what the heck they are looking at, the DLSR user base will easily buy it at any reasonable price.
Most people don't do their own research; they ask the opinion of someone that they trust, check that recommendation out and if it meets their criteria, they go for the purchase knowing there is a money back guarantee they can back out of.
For the high end DSLR camera users, that "someone that they trust" are the birders. Surprisingly the birders are primarily in the age bracket of 25 to 30 range, which are tech enbracing outdoor enthusiasts as well, with money available to spend. According to market research, the hunters ask the birders, and the same is true for the fishing and ocean watching community. NXO management has again set their sights on the bulls eye, and I'm just waiting for the birders posts to go viral once they start playing with this thing.
Based on what I know, I see revenue in the first half of 2019. Once revenue hits, analysts will start making their projections along with thier buy recommendations, and the stock price should absolutely rip.
Think about it. Analysts can't touch NXO without revenues to justify their opinion, so their hands are tied and cannot put their reputations on the line; however, once they have data to fill their spreadsheets you can bet your bottom dollar that they will recommend NXO as a BUY or STRONG BUY based on revenue projections.