Shear price
Management has the duty to manage both the Tech and the Shear price.
Management failed on the Shear price.
In math it looks like this:
Succes: 1x1= 1 or 1x1000=1000
Failure: 0x1=0 or 0x1000=0
You do not get brownie points if you ignore an essential part of the job. Very simple common sense.
Sales, production, financings, stock market all pure failures.
They have done OK in the lab, assuming FIT does not fall through, like all the previous projects.