Outlook from Q2 MD&A (page 28) Outlook
As Poynt Corp. addresses all of its creditor obligations in the second half of 2012, the Company
will focus on several key initiatives that will ultimately maximize shareholder value and increase
revenue. Continued product innovation not only attracts new users but aids in the retention of
the current Poynt user base. The August release of the new Android version of the app offers
users an enriched search experience on a rapidly growing smartphone platform, while
upcoming new features and operational improvements to Poynt on the iOS platform will greatly
enhance usage and retention. In order to drive an increase in revenues, the Company is
exploring new monetization strategies, including the optimization of advertising sales through
new and existing partners.
The timesPoynt product represents an opportunity to reach millions of smartphone users in one of
the fastest growing smartphone markets in the world (second behind only China). While the first
half of 2012 was dedicated to driving product awareness and understanding the monetization
objectives of the timesPoynt platform, the second half of the year will be devouted to
implementing those monetization strategies. The initial focus will include advertising within the
platform, and a marketing push on a much larger scale than ever before.
An initial version of the Poynt China application for Android devices, made by China Youth
Poynt Limited, continues to impress and attract new users in China – the fastest growing app
marketplace in the world. As of August 29, 2012, the application has been downloaded to over
1,000,000 devices. The Poynt China platform includes local search features similar to the Poynt
local search platform, social networking functionality and news. Through the second half of
2012, China Youth Poynt Limited will be developing launch and monetization plans for the full,
paid version of the Poynt China platform, with an estimated 20 million new users expected by
the end of 2012.
The Company continues to work on signing new preload agreements with additional carriers in
the U.S., Western Europe, and Asia. To support the continued preload efforts and support overall
user base growth of the Poynt platform, the Company will continue to deliver highly targeted
marketing campaigns designed to increase user acquisition, user retention and overall brand
awareness.
Poynt Corp. and Gladios IP will continue to aggressively work towards the licensing and
monetization of the Company’s patent portfolio during the remainder of 2012 and into 2013.
Poynt Corp. and Gladios IP are jointly working to secure additional patents that we believe will
expand the value of the existing patent portfolio. We are currently evaluating conversations with
certain key companies and are discussing opportunites and timelines with regard to the IP.
As of August 29, 2012, the total number of unique users of Poynt was in excess of 17.4 million.