More and More SMBs Going DigitalInvestors relations
https://appv.co/public/website/?lang=en&
March 1, 2021
AppsVillage rockets 23%
following cap raise at a
premium
AppsVillage shares jumped 23% today following the
announcement of a capital raise at a premium ahead of TSXV
listing.
AppsVillage (ASX:APV) has announced a successful capital raise
at a premium price of 16 cents, a 45% increase on Friday’s closing
price of 11 cents.
The company saw its share price jump this morning following the
announcement that it had successfully secured non-binding
commitments to raise over $2.6 million from institutional investors
as a cornerstone investment towards the listing.
AppsVillage also announced binding commitments from existing
institutional investors to raise $600,000 in a share and option
placement and a $200,000 directors’ investment, displaying strong
support for the company’s ongoing growth plans from existing
investors.
The company received conditional approval for dual listing on the
TSXV last week and plans to raise a total of CAD$5 million as part
of the process. CEO and founder, Max Bluvband, said the
additional capital will help AppsVillage move forward with its plans
for growth.
“We are very pleased with the support we have received from our
largest and existing shareholders and directors of the company as
we continue to execute on our growth strategy. The proposed
TSXV listing has generated good interest from potential investors
and we look forward to completing that process in the near term,”
said Bluvband.
Funding growth
It’s been a massive couple of months for AppsVillage. The SaaS
marketing provider for small and medium business owners (SMBs)
has signed several significant partnerships with tech giants
including Facebook, Google and TikTok, expanding its offer to its
clients.
AppsVillage also launched its AdRabbit AI advertising service
with a pilot program across a select group of existing clients,
offering them the ability to tailor intelligent advertising campaigns
across several platforms with minimal time and experience.
With more and more SMBs going digital, particularly as they are
faced with increasing pressure from the COVID-19 pandemic and
its impact on bricks and mortar shopping, AppsVillage is well-
positioned to assist them in growing their business online.
AppsVillage clients are able to use the company’s JARVIS platform
and AdRabbit features with minimal experience in digital
marketing and the system’s AI offering allows them to tailor each
campaign for specific goals and outcomes, and monitor the
campaigns in real time.
A Facebook case study has shown AppsVillage provides its
clients with a 6.7 point increase in ad recall, a 5.8 point higher
campaign awareness and 1.5 point higher familiarity for its small
and medium business clients.
This article was developed in collaboration with AppsVillage, a
Stockhead advertiser at the time of publishing.
This article does not constitute financial product advice. You should
consider obtaining independent advice before making any financial
decisions.