RYU Apparel Inc V.RYU.H

Was Not The Sherway To Go

[Riddler76]

This is a sad day for RYU. Toronto is a major market and Sherway Gardens is an upscale mall that should have appealed to RYU’s demographics. They certainly are not the only retail outlet to close in a mall but it’s embarrassing nonetheless to open and close so quickly (see Target Canada). The positive is it helps control costs, but I think to open and close so quickly, the negative outweighs the positive on this one. On another note, I’m not a fan of the abbreviation “RYU”. I do however love the name “Respect Your Universe”. Not sure RYU will catch on, whereas Respect Your Universe let’s you play on the word “Respect” and it even appeals to today’s immediate concern, the environment amongst many other important topics. Just think you can do so much more with the name spelled out. But whatever the name being used is, it’s 2020 and the 2020 line has not come out yet, a store is now closed and two California stores where RYU is more successful are not opening anymore (Melrose and San Diego). So much of RYU’s mantra was to have that community feel, host events and really be entrenched with the local community that it will be hard to do that with mostly an online presence. I know bricks and mortar locations are becoming more and more pass, but walk by a Lululemon, they always show that there still is a place for the world before digital.

[Sal1958]

@Riddler76 I hear your sentiments. I was told the mall stores are more costly. They r more suited to selling fashionable branded products. I believe RYU is not there yet. They r still selling a workout gear. The RYU mantra of having that community feel, hosts events and really be entrenched with the local community is only working on specific locations. Unfortunately not on the mall locations

[FredZarfloon]

I respect your opinion, but I always thought "Respect Your Universe" sounded hokey - kinda like a bad Engrish phrase on a $2 T-shirt. I think rebranding to RYU is a much better idea. Hey, it worked for Kentucky Fried Chicken...

[Riddler76]

KFC made the change because they didn't want the word "fried" to be so obvious anymore due to the dietary health stigma. In RYU's case, and it's only my opinion, they don't have any problematic words, but maybe spelled out it's too long anyway. In any case, moving away from chicken and over to fish, RYU has much bigger fish to fry these days! Hope they can turn it