RE:Skin Whitening Article on CNN News online tonightBy the current share price, Sirona is clearly unable to convince shareholders that it is a meaningful player in this market. There is zero doubt in my mind that Sirona has the product tech to address the problem statement here. But that doesn't seem to matter.
The only way is for a reputable partner to come to the table with a deal that speaks commitment and market reach. R&F is clearly a first mover but they got the sweetheart deal of the century from Sirona.
Don't buy now, you might actually make a lot of money (or not, let me be clear on that) and that would be a problem and mess up the narrative here on this board.