iGaming Discussion and TimelineQ4 F2020 Earnings Call Transcript
Q: Suthan Sukumar, Eight Capital
Okay, good. And then, guys, just last one for me on the iGaming front. What’s the go-to-market plan here, you know, the plan to kind of roll it up? A standalone versus an integrated app? Were you guys looking at partners? And what would be, call it, the initial scope of offerings when you do go to market?
A: Benjie Levy, President & Chief Operating Officer
We’re early days in our planning, but for us it’s about it being an integrated approach. Our desire is not to launch a standalone iGaming platform. It’s about leveraging the strong cross sell between sports betting and iGaming. I mean you see other research or other participants in the market who talk about a cross sell between anywhere from 25% to 40% of sports betting players crossing into iGaming. iGaming that’s built for a sports betting audience in mind is going to have a different mix of games, more focus on table games and slots, catering to that kind of core sports betting demographic, which differs a little bit from the broader online casino demographic, but I think that’s the angle and approach that you’ll see us take is that this all comes back to how do we present our sports fans, our media app users with the broadest possible gaming offering that’s relevant to them. Just like we wouldn’t have without our core media app, we weren’t getting into the sports betting business, we wouldn’t just be launching into online gaming. It’s all part of an integrated offering and an integrated approach.
Q: Suthan Sukumar, Eight Capital
Right. Okay, great. And can you remind us again on the anticipated timing for the launch of iGaming?
A: Benjie Levy, President & Chief Operating Officer
Yeah, the timing we talked about was kind of second half of calendar 2021.