RE:Kellogg'sDoggy, based on Snipp's mission, they may not and probably won't be involved with this one. There's a fine line with this type of event so I believe Snipp on the outside looking in.
As an aside, not sure if I like the stock (without contracts for a quarter) trading at 3-3.5 cens or now with a couple $1M contracts trading at 2.5 cents.