RE: ESG protocols What Consumers Want Is What the Market Wants
Facedrive (FD.V; FDVRF) isn't just an ESG platform: It's a high-tech ESG platform that understands the huge millennial consumer base and their demand for 'experiences, impact and relationships--not just simple services. And it's all got to be high tech and seamless.
Facedrive is sharp, sleek, ultra-high-tech and eco-friendly all the way. It's the face of a new megatrend that understands how to actually turn a profit from impact.
Facedrive engineered a major coup at the height of the COVID pandemic, launching TraceSCAN, a homegrown Canadian COVID-19 tracing solution and the only known viable application that features Bluetooth wearable tech integration. It's also got one of the biggest labor unions in the world on board, and more recently--official endorsement from the Government of Ontario, which is supporting its deployment--far and wide.
That's because it's the only tech that can effectively help trace coronavirus infections, and it will be crucial to contact tracing from Parliament Hill's major renovation project in Ottawa, to corporate offices, sporting events, healthcare facilities, long-term care facilities and outdoor venues. It's HiQ App, which is a socialization and gaming mobile application that encourages users to stay connected and engaged while practicing social distancing has more than 500,000 downloads in less than a month.
Now, Facedrive (FD.V; FDVRF) is the definitive leader in this space in Canada. With the big banks all on board now, especially since ESG king BlackRock took over Wall Street, and with the pandemic promising to fast-track what is already a mega-trend, ESG is definitively the "new standard for investing."
In addition to being the world's largest asset manager, BlackRock (BLK) is also the de facto leader in the ESG push. It has well over $7.4 trillion in assets under management, and clients in over 100 different countries. Just three years ago, the investment giant underwent a major shift in its strategy. Instead of simply following the status quo, indiscriminately investing in blue chips, BlackRock began prioritizing stocks that were more sustainable, conscious and under better management, kickstarting a multi-trillion-dollar investment trend across the globe.