RE:RE:Beauty of MRTJim makes an interesting comment in this video at 6:15 in which he states "over the last 30 years IBC has been a very reactive company" where they wait for customers with problems to come to them which they may then solve. This comment is substantiated in Izatt's affidavit where he mentioned that IBC focused primarily on developing the technology and not in marketing the technology.
To me this helps explain why IBC, as a business, hasn't flourished to the degree that it could have.
Mckenzie also compares IBC to Nortel Networks where Nortel went backrupt sitting on billions of dollars of IP which was sold off when Nortel was taken over.