Hill Street formalizes ZoomerMedia's informal plugs2019-05-27 18:03 ET - News Release See News Release (C-BEER) Hill Street Beverage Company Inc Mr. Terry Donnelly of Hill Street reports HILL STREET AND ZOOMERMEDIA ANNOUNCE $1.2 MILLION MEDIA PARTNERSHIP Hill Street Beverage Company Inc. and ZoomerMedia Ltd. have formalized a three-year strategic partnership to market Hill Street's alcohol-free and cannabis-infused products to ZoomerMedia's national audience. The partnership involves $1.2-million worth of prime media on the ZoomerMedia portfolio of media properties over three years, building on the successful campaigns that have been running for the past year since the two companies first started working together. Under the terms of the agreement, ZoomerMedia will provide preferential media support, placement and rates for both traditional and digital media. As additional compensation, Hill Street intends to issue 2.5 million warrants to ZoomerMedia, with each warrant entitling the ZoomerMedia to purchase one common share in the capital of Hill Street at an exercise price of 20 cents per share, for three years from the date of issuance. The issuance of the warrants is subject to the approval of the TSX Venture Exchange. "We've had tremendous success with a number of our recent marketing campaigns, including our Hill Street Challenge, by leveraging Zoomer Radio and Zoomer Magazine," said Terry Donnelly, chairman and chief executive officer of Hill Street. "Zoomer's media personalities have been extraordinary, authentic brand ambassadors for us, sharing the benefits of going alcohol-free with their listeners and helping them understand that they don't have to compromise on taste when they choose an alcohol-free lifestyle. And with the upcoming launch of our cannabis-infused products, which will be available as soon as cannabis-edibles become legal in Canada, we're confident we can take our partnership with Zoomer Media to the next level." Grant of options The company also announces it has granted incentive stock options to certain of its directors and employees to purchase up to an aggregate of 215,000 common shares of the company. The options are exercisable for a period of five years, at a price of 21 cents per share, which is the closing price of the common shares on the TSX Venture Exchange on May 23, 2019, the date of grant. All options were granted in accordance with the company's stock option plan. About Hill Street Beverage Company Inc. Hill Street Beverage Company is the world's most award-winning company exclusively focused on alcohol-free beer, wine and adult-format beverages. About ZoomerMedia Ltd. Founded in 2008, ZoomerMedia is Canada's only diversified multimedia company devoted to creating content, services and experiences for Canada's largest demographic -- the 16.1 million older Canadians aged 45-plus. We seek Safe Harbor.