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Raymond James says that this acquisition shows “another successful step in VFF’s evolution into a proper CPG company, and having the potential to yield plenty of synergy with VFF’s existing operations.”
They give two large benefits and synergies with the deal, the first being that Village Farm’s fresh produce business is adjacent to Balanced Health’s products, with Village being a producer for over 30 years. They have the ability to “supercharge” Balanced Health’s product sales.
The second being the most obvious, it helps Village to build a network that could be flipped into selling THC products once legal. They say, “Today’s acquisition provides yet another direct route into the U.S. cannabis market,” and “We believe this acquisition secures an important part of VFF’s supply chain, priming its nationwide networks for when the company begins cultivating, manufacturing, packaging, and selling both CBD and high-THC cannabis products in the U.S.”