On the surface, Google is a search engine and Facebook is a social media platform.
But if you down into the core money-making platform of either one and you’ll discover the real reason they are the fourth and fifth largest public companies on the planet. It’s the same thing they share with the world’s sixth and seventh biggest companies too, Chinese mega-caps Tencent and Alibaba.
Incredibly, four of the seven richest companies in the world got there the same way – by building an ad platform for advertisers.
The brilliance of those platforms – and the reason they have come to dominate their markets – is the seamless and invisible way they meld ads into their content so that users don’t even notice that some of the content they see is advertising.
None of those Tech Titans have moved to conquer and dominate the digital gaming market like they have web search, e-commerce, or social media.
That is precisely why Versus Systems put their sights on taking control of digital game advertising the same way that Google controls web search advertising.
With their recently announced patents coupled with their existing IP this is setting up to be another mega tech exit IMO. To me its not a question of if it’s a question of when.