Kevin just left Celsius a few weeks ago to joing Hollister.
Celsius is in the functional and energy beverage markets.
Mr. Jakob Ripshtein was President of Aphria Inc. ("Aphria"), which was acquired by Tilray, Inc. (NASDAQ: TLRY), one of the largest cannabis companies in the world, and played an instrumental role in its growth throughout Canada, global product innovation and the integration of global supply networks.
Before Aphyra He joined he spent years as the Chief Financial Officer of Diageo North America Inc. ("Diageo") and President of Diageo Canada, the multinational beverage giant behind such global brands as Johnnie Walker, Don Julio, Guinness, Baileys, Smirnoff and Captain Morgan.
These two new additions ,with related backgrounds in the beverage space, bring a lot of experience , knowledge and contacts in this international beverage milieu, should Hollister decide that the very large expansion in its cultivation and manufacturing space can easily be configured into its diversified production capacity.
Their options are at $0.27 and managements most recent ones at $0.40.